The Strategy.

I worked on the design and rollout of a unified digital press framework used across a global cruise portfolio. The goal was to create a modular system that allowed the parent company to house multiple sub-brands within a single, cohesive architecture. This approach allowed us to launch news for different brands efficiently while keeping the user experience consistent for journalists and investors.

System Adaptation & UI Design.

My role was to take this core framework and tailor it specifically for individual brands, such as Silversea, Celebrity, and the Big Time branding project. This was a massive collaborative effort that required high-level precision to ensure the prestige of each brand was maintained.

• UI Component Testing: I helped design and test specific interactive elements, including CTA buttons and navigation components. This involved testing non-standard brand colors and gradients to ensure they remained legible and visually cohesive within the digital framework.

• Brand Integration: I worked closely with the team to apply distinct typography and complex visual styles to the shared global structure.

• QA & Compliance: I was responsible for the technical quality control. I ensured that every mockup was pixel-perfect and met the strict brand standards required for a Fortune 500 company.

The Result.

The result is a streamlined, professional press hub that balances corporate transparency with luxury branding. By mastering the balance between system rules and brand personality, I helped the studio deliver high-precision assets that stayed 100 percent compliant with the parent company's heritage standards.