Systems Architect & Brand Designer.

I build scalable design systems, brand architectures, and creative operations frameworks that balance technical precision with creative flexibility. Leveraging my background in Instructional Design, I do not just design assets. I build the logic, workflows, and documentation that ensure long-term team adoption and brand integrity at scale.

Developed a geometric "Dry-to-Sweet" scale and icon-based pairing system to replace text-heavy guides.

Developed a high-volume toolkit of social and email assets designed for rapid, brand-accurate deployment.

// Public Case Studies.
Global Press Center Architecture.

Technical framework adaptation for heritage portfolios.

Enterprise Iconography & Standards.

Unified logic and QC for scalable visual libraries.

// Private Systems & Enterprise Work.

Restricted for NDA compliance. If you are a recruiter or prospective partner interested in my systems work, please email me for a temporary access key.

amanda[at]asouthworth.com | © 2026.

Hobbes, Head of Keyboard Obstruction