High-Stakes Visual Execution: I build organized foundations for complex organizations. Whether I am managing regional layout systems for global hospitality brands or standardizing collateral for high-growth tech platforms, I make complicated information feel effortless.

• Brand Stewardship: I manage the fine print to ensure brand accuracy across every touchpoint. This reduces production bottlenecks and empowers teams to execute consistently.

• Tech-to-Design Bridge: Act as the primary design advocate during build execution; perform rigorous iterative QA testing to ensure all final digital outputs maintain 100% brand and design fidelity.

• The "System Thinker": I turn messy information into clean, functional systems. Leveraging my background in Instructional Design, I build toolkits that are clear, intuitive, and ready for team-wide adoption.

The Soul.

The "Persimmon" Period: The dot in my logo represents the point where a complex project resolves. It is the end of the figure-it-out process. Details are polished, the bitterness of the problem is gone, and the work is ready.

Human Stuff.

Twin, sunset chaser, and chronic buyer of books I haven’t finished yet. Currently based in Connecticut.

My Approach.

// About.