I’ve spent my career behind the scenes, figuring out why creative teams get bogged down and building the systems to fix it.

Growing up in a nursing family taught me that clear planning and a sense of humor cure chaos. Combined with my background in instructional design, I use that mindset to turn messy requirements into intuitive frameworks that keep brands cohesive.

Over the years, I’ve partnered with global leaders across:

  • Global Healthcare & Medical Technology

  • International Hospitality & Enterprise Travel

  • IoT Standards & Interoperability

  • High-Growth B2B SaaS

How I Work.

The dot in my logo represents where strategy meets execution, turning complexity into actual clarity. I don’t believe in adding process just for the sake of it. I build engines that make day-to-day work predictable and repeatable so creative teams can just focus on making good stuff.

Human Stuff.

Twin, sunset chaser, and chronic buyer of books I haven’t finished yet. Based in Connecticut.

About.
"Amanda is a rare find who balances technical precision with a design-thinking mindset... a nimble, client-centered collaborator." - CEO, Postsecondary Strategy Solutions, LLC

amanda@asouthworth.com
© 2026 Amanda Southworth