The Identity.

My personal branding reflects this focus on clarity and craft. The wordmark uses IvyPresto Display Light, a sharp, high-contrast serif. I applied a -10 tracking adjustment to make the letter-spacing feel more cohesive and custom.

I opted for a refined Carbon (#333333) instead of a harsh black for a more premium and intentional feel. The Persimmon (#FF7052) period acts as a simple, bold anchor. It represents the moment where a project’s complexity is finally resolved into a clean, finished result.

"Amanda is a rare find who balances technical precision and legal expertise with a design-thinking mindset. She is a nimble, client-centered collaborator whose ability to lead through change and communicate with humility has directly resulted in our team outpacing its annual goals."

- CEO, Postsecondary Strategy Solutions, LLC