Experience.

Senior Designer & Convergence Lead, Option A Group (Apr 2024 – Present)

Principal Designer & Systems Consultant, Independent (May 2011 – Present)

Instructional Systems Designer & Marketing Specialist, ThayerMahan (Apr 2019 – Apr 2024)

eLearning Project Coordinator, Simplify Compliance (Jul 2016 – Mar 2019)

Content Production Specialist III, Simplify Compliance (Jan 2015 – Jul 2016)

How I Work.

I sweat the small stuff so the big stuff looks effortless.

I don't build processes just to have them. I build visual guidelines and brand systems that keep everything looking consistent without getting in the way.

A big part of my day involves cleaning up messy workflows, whether that means translating complex data and healthcare publications into clean InDesign layouts or keeping strict brand standards intact. I like taking the friction out of the process, so creative teams can focus on making great work.

When it comes to AI, I treat it as an assistant, not a replacement. I use tools like Gemini to brainstorm ideas and Photoshop's generative tools for quick edits when appropriate. It handles the repetitive tasks so I can focus on making the final call.

Human Stuff.

Twin, sunset chaser, former AIGA CT Communications Chair, and chronic buyer of books I haven’t finished yet. Based in CT.

© 2026 Amanda Southworth