For Edgewood Estates, a boutique Connecticut winery, I developed a comprehensive brand identity centered on "relaxed elegance." The visual anchor, a local heron frequently spotted at the estate’s barn, serves as the foundation for a scalable system that balances traditional heritage with a modern, coastal feel.

The Strategy.

To balance traditional estate values with a modern, coastal aesthetic, I engineered a dual-stream visual system:

• Adaptive Palette: A coordinated system of coastal tones, including a signature purple representing the brand’s Westbrook, CT heritage. I developed vibrant variations for the canned line to differentiate product categories while maintaining brand consistency.

• Typography Architecture: A high-contrast pairing of Playfair Display for heritage and Montserrat for modern legibility. This creates a clear information hierarchy across technical wine labels and digital platforms.

The Execution.

I managed the full project lifecycle to ensure a seamless brand experience across all touchpoints:

• Digital Infrastructure: Designed a responsive web presence and modular social media kits for consistent storytelling.

• Product Identity: Developed comprehensive print systems, including stationery, marketing collateral, and technical wine label production.

• Brand Governance: Authored a foundational style guide to ensure visual consistency for all future brand expansions.

Information Design & Data Visualization.

A key challenge was making wine data accessible to the casual consumer. I translated internal flavor profiles and pairing notes into intuitive visual tools:

• Custom Sensory Scales: I engineered a geometric "Dry-to-Sweet" scale using a weighted triangle and a color-to-white gradient. This allows for instant recognition of a wine's profile by mapping specific varietals along a visual spectrum.

• Visual Pairing Guides: I standardized complex internal notes into a clean, icon-driven system for tasting room collateral.

The Result.

A cohesive identity that built a loyal customer base from day one. This project showcases a complete transition from initial concept to full-scale market launch.

Client Testimonial:

Amanda truly understood our business, delivering exceptional, cohesive designs for our logo, website, and marketing materials. Her collaborative approach and foresight have been instrumental in our growth.