Problem. I worked on HCPro products at BLR, which became Simplify Compliance during my time there. HCPro makes education for working healthcare professionals: medical coders, compliance staff, clinical teams. The content is dense and regulated, the audience is busy, and the catalog has to hold together across hundreds of modules and a print magazine, year after year.

My role. I designed and produced the learning catalog end to end, more than 450 modules over four years. On the print side, I directed layout, ad placement, and pre-press for PSQH, the company's patient safety and quality healthcare magazine.

The hard call. I wore both hats: project coordinator and module designer. Sales and marketing sold the catalog like it already existed, so ship dates were promises before they were plans, and some of the people I depended on worked at a perfectionist's pace that a launch date did not move. The call, over and over, was what "done" meant. I chose the dates, and protected them by keeping the modules standardized, so a late change in one place never became a rebuild everywhere.

What we built. A catalog of 450+ interactive modules across coding, compliance, and clinical topics, on one standardized system. One of them, JustCoding's Essential Skills for Anatomy & Physiology: Medical Terminology, is still live, a 94-minute course with a public preview anyone can walk through: Try the course preview. Vyond explainer videos carried the topics text made heavy.

In print, 10 consecutive issues of PSQH on a redesigned template system, and the 50-plus-page Healthcare Training Online Course Catalog, both brands in one system.

The result. The course carries 1.5 CEUs, approved by AAPC, ACDIS, AHIMA, and NAHRI, and HCPro counts 860+ learners who started through the library's All-Access: Coding catalog. The magazine redesign increased available ad space by 25%, new room the publisher could actually sell. The catalog kept growing across my four years there, and the courses are still being sold today.

What I'd do differently. I'd have templatized how module updates get handed in. The libraries are refreshed every year, but every subject matter expert sent changes their own way, so an update could be genuinely hard to follow. Production ran smoothly: the timelines, the Vyond work, the voiceovers, the SME reviews. The intake never got a system, and one standard handoff would have saved confusion on every cycle.

Amanda is one of the most valuable and efficient team members I have ever had the pleasure to work with. There's literally nothing she cannot do... always beats or meets her deadlines. She is a natural-born leader. - Isabelle Bruder Smith, Amanda's manager at BLR

© 2026 Amanda Southworth