As Communications Chair for AIGA CT, I managed the technical rollout for a three-part LinkedIn Masterclass series. My role focused on taking an established visual concept and translating it into a functional suite of digital assets.

System Extension.

I was responsible for adapting the core campaign identity into a cohesive set of marketing materials. This involved designing and scaling assets for social media platforms and website banners to ensure visual consistency across all touchpoints.

Email Architecture.

I designed and deployed the campaign's email strategy within MailChimp. I focused on creating clean and professional templates that prioritized legibility and clear calls to action. This required a balance of technical execution and precise layout to maintain the integrity of the masterclass brand.

Project Lifecycle.

This project allowed me to manage the full deployment phase of a professional campaign. It was a great exercise in keeping things moving by staying strictly within brand standards while hitting every deadline on a high volume production schedule.

Multi-channel rollout including LinkedIn featured graphics, Instagram feed assets, and MailChimp newsletter templates