Role: Communications Chair

The Challenge: Partnered with leadership to take a core creative vision and turn it into a practical, high-volume rollout system across LinkedIn, Instagram, and Mailchimp.

Multi-channel rollout including LinkedIn featured graphics, Instagram feed assets, and MailChimp newsletter templates

What I Did.

• Built the System: Worked directly with leadership to figure out how to bring the strategy to life. I designed a reusable toolkit for social media and email so the campaign could scale easily without starting from scratch every time.

• Led the Rollout: Managed the technical side of the launch. I set up clear production guidelines and workflow standards to make sure everything looked cohesive, no matter where people saw it.

• Handled Quality Control: Tested all the assets end-to-end to make sure they actually worked and looked sharp across different devices and platforms before anything went live.

The Impact.

I made the connection between a big creative idea and getting it out the door smoothly. By creating a unified system for the rollout, I kept the branding consistent from the very first teaser down to the final registration, cutting out the usual mess of multi-channel campaigns.

LinkedIn Masterclass Modular Campaign Systems.